Juha Frey - From Hype to Real Value: How AI Is (and Isn’t) Transforming Tech Marketing and PR

Based on Insight Track 2025, a fresh industry outlook report on the state of AI in technology marketing and communications, this talk pulls back the curtain on how tech marketing and PR leaders across Europe are really using AI. Analysis of in-person interviews uncovers how AI boosts productivity but often fails to deliver lasting advantage – and explores what it takes to turn operational gains into a true strategic edge.