SPM – The Foundation (Helsinki)

Software Engineering Leadership (SEL) is one of the key roles in digital service and platform business. The Software Product Management (SPM) is strategic role translating Software Product Management (SPM) excellence is recognized as a key success factor for modern digital service, platform and software organizations – both in industries delivering software as a product, software as a service (SaaS), digital platforms, digital systems or software embedded in other products.
Tieto- ja viestintätekniikan ammattilaiset TIVIA ry (The Finnish Information Processing Association) will be organizing training for Software Product Managers in Finland based on the Foundation Level syllabus developed by the International Software Product Management Association (ISPMA), an international group of independent software experts.
At the end of the last training day, participants can optionally undergo the exam for the "ISPMA Certified Software Product Manager Foundation Level" certificate (exam fee € 250,- plus tax).

PARTICIPANTS

A  3-day training aimed at software product managers with up to five years of practical experience in their field. Participants ought to have a fundamental understanding of the software business, but the course requires no specific technical or commercial competencies.

AGENDA

 Prelude

• Participants / ISPMA

• Intro to training and exam

1. Introduction and Foundations

• Software as a Business

• Relevant terms, role, objectives

• Software Product Management Overview & Framework

2. Product Strategy

• Essentials

• Role and Elements of Product Strategy and their Interdependencies

• Product Name

• Positioning and Product Definition

• Delivery Model and Service Strategy

• Sourcing

• Pricing

• Financial Management

• Ecosystem Management

• Legal and IPR Management

• Performance and Risk Management

3. Product Planning

• Product Planning Approaches

• Customer Insight

• Product Requirements Engineering

• Release Planning

• Roadmapping

• Product Life Cycle Management

4. Strategic Management

• Strategic Management Essentials

• Corporate Strategy

• Portfolio Management

• Innovation Management

• Resource Management

• Compliance Management

• Market Analysis

• Product Analysis

5. Orchestration of Functional Areas

• Development

• Marketing

• Sales and Fulfillment

• Delivery Services and Support

• The Role of SPM as Orchestrator

6. Wrap Up

7. Certification Exam (optional)

INSTRUCTOR

Hans-Bernd Kittlaus is an internationally renowned expert on SPM. He has been working as a trainer and a consultant for software organizations such as Samsung, SimCorp, big and small software and internet organizations and corporate IT organizations in a number of different industries. Before this, he was head of SPM and development units of IBM. He is the chairman of ISPMA, and has published numerous articles and books. In spring 2017, Springer will also publish his new book "Software Product Management: The ISPMA-Compliant Study Guide and Handbook".

Hans-Bernd Kittlaus has done a number of SPM-related webinars. You can find them here.

COURSE FEE

TIVIA member price is for person members and also for the staff of company members.

• Normal Price: 3300€ + VAT 24%

• TIVIA Member Price: 2500€ + VAT 24%

• Certification Exam 250€ + VAT 24%

At the end of the third training day, participants can optionally undergo the exam for the "ISPMA Certified Software Product Manager Foundation Level" certificate (exam fee € 250,- plus tax).

Price includes: course participation, meals, course material.

If you are not already a member of TIVIA, JOIN NOW (membership fees from 65 €) and pay TIVIA member price for this course!

Cancellation Policy: You may cancel your registration up to 30 days before the training, after that the cancellation fee is 50 % of the participation fee. If the registration has not been cancelled, we will charge the whole course fee. Early bird registration cannot be cancelled. The right to participate can be transferred to another person. You may cancel or modify your registration via e-mail: ilmoittaudu(at)tivia.fi

CUSTOMER TESTIMONIALS

“This was an excellent training that combined well-structured contents with good discussions, valuable practical advice and some fun exercises. It gave me an enhanced understanding of my SPM role and a lot of input that continues to help me in my daily work. The trainer Hans-Bernd Kittlaus managed to create a pleasant atmosphere and cover a lot of ground without overwhelming the participants.”

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