TIVIA organized a webinar "Value-Based Pricing of Standard Software Products" on Tuesday May 5th 2020. The instructor and expert in this webinar is Hans-Bernd Kittlaus (InnoTivum, Germany).

TIVIA members can watch the webinar recording by logging in to TIVIA websit. Non-members can obtain viewing rights by joining TIVIA now.

The frequently used pricing approach for physical products and professional services is cost-based. This does not work for standard software products where the pricing approach of choice is value-based. In this webinar, we explain what this means and how it is done.