TIVIA is organizing Value-Based Pricing of Standard Software Products webinar on Tuesday 5th May 2020. The frequently used pricing approach for physical products and professional services is cost-based. This does not work for standard software products where the pricing approach of choice is value-based. In this webinar, we explain what this means and how it is done.

• Tuesday 5th May 2020
• 13.00–14.00 local time (UTC +3)
• Free of charge for participants but registration is required
• Registration is closed

The instructor and expert in this webinar is Hans-Bernd Kittlaus (InnoTivum, Germany). He is an internationally renowned expert on Software Product Management (SPM). He has been working as a trainer and a consultant for software organizations such as Samsung, Infosys, big and small software and internet companies, and corporate IT organizations in a number of different industries. Before this, he was head of SPM and development units of IBM. He is the chairman of ISPMA (International Software Product Management Association), and has published numerous articles and books. His latest book is ”Software Product Management: The ISPMA-Compliant Study Guide and Handbook” (with Samuel Fricker, Springer). He also is the instructor in TIVIA’s trainings:

• Software Product Management Training
• SPM Training Excellence Level Product Strategy