Tieto- ja viestintätekniikan ammattilaiset TIVIA ry | Finnish Information Processing Association

SPM – The Foundation

Lähtöpaikka 250,00 € 2 500,00 €
Liput ×
ISPMA Certified Software Product Manager Foundation Level
250,00 € 250.0 EUR
Ilmoittautuminen tapahtumaan SPM – The Foundation
2 500,00 € 2500.0 EUR

Being a software product manager is a tough job. You are the driver between the external market opportunities and the internal organizational units. You are a “mini CEO” responsible for managing the software business model with the objective of achieving sustainable success over the life cycle of your company’s products.

This 4-day training for software product managers will give you the tools to perform your job effectively, reduce the inherent stress of the job and help you make your company more successful.

The training provides a full review of the discipline of product management for software products including the management of software parts of software-intensive products, i.e. systems and services.

The training addresses the needs of people involved in software product management, including those that the product manager interfaces with, e.g. executive management, marketing and sales, research and development, operations, service and support.

The training, which is based on the curriculum developed by the International Software Products Management Association (ISPMA), V.2.0, covers all areas of the SPM Framework.


 4-day training aimed at software product managers with up to five years of practical experience in their field. Participants ought to have a fundamental understanding of the software business, but the course requires no specific technical or commercial competencies.


5 hours per day, 11:00 – 13:30 and 14:30 – 17:00 


  • Participants / ISPMA

  • Intro to training and exam

1. Introduction and Foundations

  • Software as a Business

  • Relevant terms, role, objectives

  • Software Product Management Overview & Framework

2. Product Strategy

  • Essentials

  • Role and Elements of Product Strategy and their Interdependencies

  • Product Name

  • Positioning and Product Definition

  • Delivery Model and Service Strategy

  • Sourcing

  • Pricing

  • Financial Management

  • Ecosystem Management

  • Legal and IPR Management

  • Performance and Risk Management

3. Product Planning

  • Product Planning Approaches

  • Customer Insight

  • Product Requirements Engineering

  • Release Planning

  • Roadmapping

  • Product Life Cycle Management

4. Strategic Management

  • Strategic Management Essentials

  • Corporate Strategy

  • Portfolio Management

  • Innovation Management

  • Resource Management

  • Compliance Management

  • Market Analysis

  • Product Analysis

5. Orchestration of Functional Areas

  • Development

  • Marketing

  • Sales and Fulfillment

  • Delivery Services and Support

  • The Role of SPM as Orchestrator

6. Wrap Up

7. Certification Exam (optional)


Hans-Bernd Kittlaus is an internationally renowned expert on SPM. He has been working as a trainer and a consultant for software organizations such as Samsung, SimCorp, big and small software and internet organizations and corporate IT organizations in a number of different industries. Before this, he was head of SPM and development units of IBM. He is the chairman of ISPMA, and has published numerous articles and books. In spring 2017, Springer will also publish his new book "Software Product Management: The ISPMA-Compliant Study Guide and Handbook".

Hans-Bernd Kittlaus has done a number of SPM-related webinars. You can find them here.


TIVIA member price is for person members and also for the staff of company members.

Normal Price TIVIA member 2 300 + VAT 24%

Normal Price Non-member 2 500 + VAT 24%

Certification Exam 250€ + VAT 24%

At the end of the third training day, participants can optionally undergo the exam for the "ISPMA Certified Software Product Manager Foundation Level" certificate (exam fee € 250,- plus tax).

Price includes: course participation, course material.

If you are not already a member of TIVIA, JOIN NOW (membership fees from 65 €) and pay TIVIA member price for this course!

Cancellation Policy: You may cancel your registration up to 30 days before the training, after that the cancellation fee is 50 % of the participation fee. If the registration has not been cancelled, we will charge the whole course fee. Early bird registration cannot be cancelled. The right to participate can be transferred to another person. You may cancel or modify your registration via e-mail: ilmoittaudu(at)tivia.fi

Päivämäärä ja aika
21. helmikuuta 2022
Alkaa - 9.00
24. helmikuuta 2022
Päättyy - 16.00 Europe/Helsinki



Tieto- ja viestintätekniikan ammattilaiset TIVIA ry


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